Lahey Health


Magazine design and production

In late 2012 and early 2013, the development office at the Lahey Clinic, a nonprofit teaching hospital affiliated with the Tufts Medical School, worked to establish a storytelling vehicle that would inspire graduates of its programs along with other potential donors. Flannel, combining its experience in the area of health care and health care delivery and its history of deeply connecting alumni audiences, named and created a special two-times-a-year magazine called Vital. In developing the tone and architecture of the new magazine, Flannel created a template that could seamlessly migrate to or integrated with an interactive digital site on the internet.