Conn-Selmer, one of America’s oldest and most respected manufacturers of brass instruments, wanted to capture the company’s mystique, history, and commitment to craftsmanship in a web-based “virtual tour” of its facility in Elkhart, Indiana. Additionally, Conn-Selmer wanted the virtual tour to educate consumers about its instruments — not only how they were constructed, but how they worked, and what accounted for their incomparable sound. To hit all those notes, Flannel produced an interactive, step-by-step website using 3-D animation, historical images, a series of gorgeous videos, and audio recordings of professionals