At the end of 2011, Flannel began working with an international consortium of leading business schools to create an online identity, top-line messaging, and promotion of an annual conference on business leadership and social responsibility. Working primarily with communications teams at the Tuck School at Dartmouth and ESSEC in Paris, Fance, and with photography, video footage, and interviews gathered on site in the member countries of China, Japan, Germany, France, Brazil, and the U.S., Flannel created a culturally sophisticated, multi-dimensional, English-language website; designed promotional materials; and managed the online outreach and registration for the annual conferences.