Client

Quinnipiac University School of Law

Project

Writing, Printed Admissions Materials, Photography

Like many law schools in recent years, Quinnipiac University School of Law felt an urgency to address the national decline in law school admissions with a rededicated sense of purpose and a bolder expression of what distinguishes its program among its peer institutions. Flannel worked with law school administrators, faculty, students, and alumni to create a cohesive, compelling, and personal view of the school through its admissions and related materials. The law school experienced an increase in its applicant yield, and, based on our admissions work, Quinnipiac University hired Flannel to supply the tone and top-level messaging for the university-wide website redesign in 2016-17.